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I remember the first time seeing the quote, “Life is what happens while you’re making other plans.” Well I think it can also be interpreted as “lessons are learned while working on your plans,” or at least that was my case.
I was 22 years old and recently moved to Los Angeles. In the beginning, I often used my roommate’s computer– including the day I started a Myspace account.
Do you remember Myspace? Haha
My 22-year-old mind thought, “No one will care to befriend if they don’t know me” but I created the account anyway because it looked fun and I wanted to be in the mix!
Within a few months I realized…
A person can share a few photos showing some skin and everyone wants to be your friend –easy peasy, right!?
I was thinking, “Awesome. I’m building a following – this will be beneficial someday.”
…and for a while it was. Turns out showing some skin got me some pretty sweet modeling and television gigs, but not the kind I had hoped for…
By the time I was 25 my logic was, “I want to be taken seriously, and seen as a professional.” I wasn’t sure exactly what I wanted to do at that time but I knew if I wanted a good “job,” doing what I was doing would harm my chances.
Don’t get me wrong, I don’t judge those or think anything negative about people who make their career out of it –for me personally, I just didn’t want that anymore.
The experience taught me a lot, such as…
Not every following is a good following.
This is important to know for anyone who is wondering, “Should I become an entrepreneur” or if you’re thinking about what type of online business to start from home.
Over the years I built a following for posting provocative pictures but as I was evolving as a person, turns out the following that grew-up with me, suddenly had no interest into the work I became passionate about creating.
I could have easily learned how to solve or avoid this mini lesson by having one conversation with someone who knew better – someone who has been-there-done that, from someone who could have guided me, or perhaps I could have learned this by simply reading a book (if only I had enjoyed reading books back then as much as I do now.)
It’s much easier to learn from someone else’s mistakes, rather than wasting time learning from your own.
With starting a niche business, I had to start from scratch. I had to learn how to find an entirely new audience interested in what I do, and with the changes in algorithms, working on a minimum budget – not to mention a flooded market – it wasn’t as easy as I thought it would be.
So what does this mean for you?
If you are someone who wants to make money online, my hope is that you take away the following:
- Align your products/services to an audience who has an interest for it.
If you already have an audience, you can begin offering/selling a product or service that you know your existing audience will buy. For example, because most of my followings use to be male, I could have asked, “What do they need to buy, that I can create and sell? It might require a little bit of probing, but the idea is to create something you know your audience needs.
If your starting from scratch, this route takes a little more effort. For instance, you’ll have to research the market to find out what type of person will want what your selling. You can do the research yourself, and if you have big bucks, then you can always pay a freelancer or a company to do the leg work for you – either way, you need to find out who your audience is so your advertising will be effective – meaning you’ll have high levels of ROI. (Return on Investment).
And what is ROI? I like to think of it as veggies. It’s bland, but vital. It’s important because, to put it in simple terms, it tells you if you’re wasting your money on the advertising you are doing.
If you’re interested in getting started with a little more information on ROI, you read more about it here. https://www.investopedia.com/terms/r/returnoninvestment.asp
- Keep the material you promote consistent.
I learned the hard way. As a person who loves variety, I was always jumping from idea to idea which made it really difficult to be consistent with my work when I was first starting out. For example, if you want to start a business in the food industry – keep your content surrounding food and create a routine when posting. You might want to post content daily, weekly or bi-weekly. For instance, do you want to post every Tuesday, or do you want to post content every Monday, Wednesday, Friday?
- Your interest is likely to change
This isn’t just my opinion, it’s also research based. For many people their career interest is likely to change. What does this mean? It means don’t get hung up on whether something will be right for you forever. Don’t ask yourself, “Can I see doing this until I retire?” Ask yourself, “Is this something I want to know more about right now?” “Will this challenge me, and take me to the next level?
- Learn from someone else’s mistakes too
As mentioned above, if I had just had someone to tell me this way back in the day, I wouldn’t have had to start from scratch 10 years later. Either way I would have learned, but it doesn’t necessarily hurt to know earlier.
Reach out to people who have went down the road you wish to go down and show you what it takes to be successful in business. When you are starting out, maybe you won’t get your first words of wisdom from a millionaire, but you can still take away something valuable from someone who has learned how to make steady income from home daily; then you can gradually promote yourself to where you want to be.
Hope this blog helps you. As always, feel free to reach out to me, and I’ll be happy to help!