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About Crystal

Crystal Mendoza Success Coach for Women

You know there’s more to work, to your life, to your purpose than the daily grind.

You know it’s possible to do work that you love, and make money from it.
You know you’re called to step up and serve in a bigger and brighter way.

And when it comes to your career, you’ve tried to do it right—but you know it’s still all wrong.

I get it, love.

And I want to assure you that:

. . . you can make your passion your career . . .
. . . you can earn an income doing work you love . . .
. . . and you can live the life you’ve always dreamed of . . .

. . . even if you’re not quite close to it yet.

And I can help. Because I’ve been there.

Dream Big Notebook and Succulent Pretty Imagery

Why I Became a Success Coach for Women

As a young girl from a low-income family, I didn’t have a lot of self-esteem growing up. My earliest memories are of my parents reminding me of what we couldn’t afford, a close family member telling me I was dumb, and my elementary school crush quickly halting my juvenile affections by sharing with friends that, “Crystal is ugly!”


Each experience compounded upon the next, until my self-worth was near nil. In my mind, I was poor, dumb, and ugly—unworthy of the life of passion and purpose I so deeply desired. Of course, this negative self-concept quickly manifested in my life: I dated the all the wrong men, struggled financially, and tried on every manner of job you can imagine—from banking and law to restaurant and retail to corporate and construction—and found myself living in my car just so I can afford to make ends meet.


I still searched for it—for the work that would light me up and pay my bills—although deep down, I didn’t feel I actually deserved it. A few years into my adult life, that finally shifted..


I knew something needed to change.
I needed to shift my perspective.
I needed to prove everyone wrong.

I had a passion. I had a purpose. And I was worth pursuing both.

Crystal Mendoza NASM-certified Personal TrainerToday, I have a bachelor’s degree from California State University Northridge, and am currently in the graduate program for Educational Psychology.  I run my own business, am also a NASM-certified Personal Trainer, and a member of the Screen Actors Guild (SAG).


I am proof that you can create something from nothing. I have been homeless, uneducated, mistreated, unfulfilled, and lacking confidence. I felt deeply undeserving and disempowered, until I learned that I could take my power back; that I could find and follow my passion to live the life of my dreams.


Now I work to help other ambitious women discover and align their passion with a career that fulfills them on every level—monetarily, of course, but mentally, emotionally, and spiritually, too.


I know what it’s like to not know what you’re passionate about, and to fear trying something new and unknown. But I also know that if you face that fear, take a risk, and persevere, it won’t be a matter of will you find your passion—it will be a matter of when.


No matter where you come from or what you have done in your life, you have the ability to achieve everything you’ve dreamed of and become the woman you want to become today.

If I can do it, you can too.


We’ve all been blessed with unique gifts that serve a higher purpose—are you ready to find yours? I hope so! And I hope to help you do it 🙂


Because that is my passion and my purpose—helping you find yours.

I can’t wait to meet you!